Bertera Subaru of West Springfield

499 Riverdale St
Directions West Springfield, MA 01089

  • Sales: (888) 380-0056
  • Service: (888) 697-5912
  • Parts: (888) 697-5914



What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Bertera Subaru of West Springfield dedicated locally to the Love Promise?

Bertera Subaru's Love Promise can be seen in various partnerships with charities and non-profits in West Springfield. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We will never stop Sharing the Love and that is our Love Promise.

Dakin Humane Society, Thomas J O'Connor Animal Control & Adoption Center
National Wildlife Federation
West Springfield Public Library, West Springfield Public Schools
Toys 4 Tots
Baystate Children's Hosptial

Subaru Love Promise Heart

Love Promise Stories from Bertera Subaru of West Springfield

Bertera Subaru's Make-A-Wish Check Presentation!  –  Sebastian L

Bertera Subaru's Make-A-Wish Check Presentation!

On April 12th we invited all our friends and family into our dealership to celebrate this year's success with The Make-A-Wish Foundation of Massachusetts and Rhode Island. Some of the children we worked with in the past stopped by to enjoy some refreshments, music, and games. We're so grateful to be able to grant wishes as well as support a wonderful cause. We couldn't have done it without our friends at The Make-A-Wish Chapter of Massachusetts and Rhode Island and our loyal customers. We were able to donate $68,295 this year and over $160,000 over the last three years. Join us next year and help us reach that goal of $200,000!

The Springfield Rescue Mission Coat Drive!  –  Sebastian L

The Springfield Rescue Mission Coat Drive!

Before the snow started falling we decided to partner up with The Springfield Rescue mission and our sister store Bertera Fiat to create a Coat Drive for the residents at The Springfield Rescue Mission. We collected over 100 gently used coats for men, women, and children and even filled up an entire FIAT with the coats. At the end of the drive, The Springfield Rescue Mission collected the coats and invited us for a tour of their new facility. The work this organization is performing is unlike any other. We completely support The Springfield Rescue Mission in all of their endeavors and we look forward to participating in any future events.

Pack an Outback Toy Drive at Bertera!  –  Sebastian L

Pack an Outback Toy Drive at Bertera!

On December 14th we were happily joined by Make-A-Wish of Massachusetts and Rhode Island to help celebrate Abigail’s Wish! Of course, her wish is to ride a unicorn, so how could we really resist? Much to our surprise, we were joined by a few of our past Wish Kids. We had a blast packing our Outback full of toys and sharing the holiday cheer. We love working with the wish kids and the Make-A-Wish Foundation. We are so blessed to be able to work with these children and to be able to make their wishes a reality. It’s a heartwarming experience that really gets us into the holiday spirit.