Why Buy From Bertera Subaru

When it is time to purchase a new car, we know Western Massachusetts Subaru fans have a lot of options. That's why we go above and beyond to provide a welcoming atmosphere with no hassles and no gimmicks, just straightforward customer service and a drive to exceed your expectations. We are dedicated to being the best Subaru dealership in the area, and we offer a long list of amenities to our customers to show our appreciation, including:

  • Tires for Life: Simply perform recommended service at this dealership and get free tires for as long as you own the vehicle
  • Fleet of loaner cars and shuttle services for our preferred customers
  • Customer Rewards Loyalty Programs: Exclusive savings on service and parts for our customers
  • Lifetime engine protection
  • Free 1,000-mile inspection, performed by our Subaru Certified Technicians
  • Complimentary removal of your first ding
  • $500 additional trade-in value guarantee when all factory services are performed with us
  • Up to $100 referral program for every customer you refer to us
  • 10% off all Subaru accessories installed on your vehicle
  • Car wash & vacuum when your car is in for service
  • Convenient service hours & comfortable waiting area
  • Loaner Nooks for reading and surfing the web


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