Great Prices. Great Vehicles. Great Service.

Read about the Bertera Advantage and why it's great to become a life long customer of ours.

Bertera Subaru in West Springfield

Welcome to Bertera Subaru of West Springfield! At our Subaru dealership in Western MA, we put the customers first. We know that car shoppers from Northampton, South Hadley, Belchertown and more value honesty and a great deal, and that's exactly what we provide. We feature a vast assortment of new inventory and used inventory while specializing in new and used Subaru vehicles. We're equipped with a knowledgeable sales and parts staff, as well as certified service technicians. Here at our New England Subaru Dealership we have all your Subaru needs in one place. Get a great deal and save thousands over our competitors. We look forward to serving you soon!

  • $500 Lowest Price Guarantee
  • Delivery of new vehicle to your home or work place up to 75 miles.
  • Bertera's exclusive Tires For Life program.
  • Interest as low as 0% on select new models for a limited term (Call us for details).
  • Free service loaner program.
  • Special Saturday service hours.
  • Find Your Vehicle

    Tires For Life Program

    What is the Tires For Life program?
    We cover the cost of up to $150 per tire once all four tires reach a tread depth below 3/32nd. Ask any of our service advisors about how to maintain healthy and long lasting tires!

    How do I qualify?
    Purchase your new or used vehicle from any of the Bertera Auto Group dealerships then perform all of your scheduled maintenance at our Bertera Auto Group service locations which are open 6 days a week (this includes Saturdays)!

    Wait, is there a catch?
    Absolutely not! There are no hidden charges, inflated costs or phony pricing with this service. We keep it simple! Our only condition applies to speed rated tires which do not qualify for the Tires For Life program. This is because they have a significantly shorter life span than the average tire.

    View the fine print here.

    Create an Account

    Service Loaner Program

    Don't miss a day at work due to vehicle service or maintenance. Today, it is unacceptable to be forced to miss work just to get your vehicle fixed. Here at Bertera Subaru of West Springfield our customers are offered a free service loaner or our complimentary shuttle service program. Still not sure? Feel free to contact us for more information! Keeping your vehicle in excellent condition while still getting you to your destinations is what's important.
    Are you in need of an oil change for your Subaru? Or are you looking for a new auto repair center? Contact our service department or visit us online to schedule your appointment today!

    Schedule an Appointment

    Bertera Competitive Pricing

    We keep an eye on our competitors pricing to ensure that you receive a great deal on your new or used Subaru. Get as low as 0% interest on select new models for a limited term (please contact us for details).

    Did you see our current new car specials? Have you heard our current Radio Ad or Newspaper Ad?

    Special Hours of Operation

    Sales Hours:
    Monday: 8:30am-8:00pm
    Tuesday: 8:30am-8:00pm
    Wednesday: 8:30am-8:00pm
    Thursday: 8:30am-8:00pm
    Friday: 8:30am-6:00pm
    Saturday: 8:30am-5:00pm
    Sunday: 11:30am -4:00pm

    Service & Parts Hours:
    Monday: 7:00am-6:00pm
    Tuesday: 7:00am-6:00pm
    Wednesday: 7:00am-6:00pm
    Thursday: 7:00am-6:00pm
    Friday: 7:00am-6:00pm
    Saturday: 8:00am-3:00pm
    Sunday: Closed