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The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bertera Subaru of West Springfield dedicated locally to the Love Promise?
Bertera Subaru's Love Promise can be seen in various partnerships with charities and non-profits in West Springfield. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We will never stop Sharing the Love and that is our Love Promise.
Second Chance Animal ShelterÂ
Brightwood Elementary SchoolÂ
Youth Villages, The Gray House
Baystate Health D
Love Promise Stories from Bertera Subaru of West Springfield
Subaru and Bertera Subaru of West Springfield believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Thank You for Supporting the 2025 Holiday Tour of Homes! - Victoria L
Bertera Subaru Supported the West Springfield Boys & Girls Club's 2025 Holiday Tour of Homes as a Gold Sponsor! With your help, the Holiday Tour of Homes and Craft & Vendor Fair raised over $44,000 towards continuing the Club's life-changing programs and providing financial aid to families in need!
Westfield River Valley Det 141 Marine Corps League Golf Tournament - Westfield River Valley Det 141 M
Thank you for your support to the Westfield River Valley Det 141 Marine Corps League
Furrever Grateful - Lindsay D
We are proud to partner with Bertera Subaru for their Subaru loves pets event every year. It is always an amazing day filled with prospective adopters and hope for new beginnings for our shelter pets. The staff is so welcoming to our homeless shelter pets, and they take pride in helping to find them forever homes.
THANK YOU FROM LLS, BERTERA SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 26th, Bertera Subaru personally delivered these items to D’Amour Center for Cancer Care at Baystate Health. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Bertera Subaru Supports Summer Scholarships at the West Springfield Boys & Girls Club - Victoria L
Bertera Subaru's Support of the 2025 Golf "Fore" Our Kids Tournament as a Silver Sponsor helped to raise over $119,000 towards summer programming and financial aid for youth at the West Springfield Boys & Girls Club
Bertera Subaru Keeps Kids Cozy with Youth Villages and Operation Warm - Tara P
Subaru is proud to support Youth Villages by partnering with Operation Warm to provide brand-new coats to children in need. Through this initiative, Subaru helps ensure that youth served by Youth Villages feel valued, supported, and warm during the colder months—because every child deserves the comfort of a coat and the confidence it brings. This partnership reflects Subaru's ongoing commitment to caring for communities and making a meaningful impact, one warm coat at a time.
The generosity just keeps going! - Nancy T
On July 2nd, we proudly presented a $56,000 check to The Gray House as part of the Subaru Share the Love Event. The Gray House was selected as our Hometown Charity, making them eligible to receive a portion of every Subaru sold or leased during the campaign. A particularly touching moment came when the winner of our holiday raffle — a $350 gift card — chose to donate it back in support of the local community. Their selfless act inspired us to keep the momentum going. 📦 New Donation Drive – Now Through July 31st Motivated by this generosity, we’ve launched a new donation drive throughout the month of July. Details are available in our showroom, and we welcome everyone to participate and get involved. Stop by Bertera Subaru of West Springfield anytime through July 31st to contribute!
Bertera Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in West Springfield, this is a harsh reality. Helping others strengthens communities, which is why Bertera Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bertera Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Bertera Subaru donated 204 coats to Youth Villages - West Springfield, MA. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Fur-ever homes for pets at Second Chance - Lindsay D
Second Chance is grateful to Bertera Subaru for hosting an adoption event to help pets find the fur-ever homes! Pets enjoyed the field trip to meet potential families, and a family even drove over an hour to meet and adopt one of our pups! It was a great day had by all with lots of wags and wet doggie kisses! We look forward to coming back again!!
Bertera Subaru Hosts Thanksgiving Food Drive for The Gray House - Kristen M
Throughout November, Bertera Subaru hosted a food drive to support The Gray House's Thanksgiving food distribution which provided over 740 families facing food insecurity throughout the greater Springfield community with full holiday meals to cook at home. One of the families who received a meal shared that she recently moved to Springfield. As a single mom with no support system and unfamiliarity with the community and resources available to her, she assumed a Thanksgiving meal was off the table for this year until she heard about The Gray House. Thanks to the donations received from the community, including Bertera Subaru, this mom and her three children were able to gather around the table with a delicious turkey, all of the traditional sides and dessert, and give thanks.
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