The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bertera Subaru of West Springfield dedicated locally to the Love Promise?

Bertera Subaru's Love Promise can be seen in various partnerships with charities and non-profits in West Springfield. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We will never stop Sharing the Love and that is our Love Promise.

Dakin Humane Society, Thomas J O'Connor Animal Control & Adoption Center

National Wildlife Federation

West Springfield Public Library, West Springfield Public Schools, Philip G Coburn elementary school

Toys 4 Tots

Baystate Children's Hosptial

Did Bertera Subaru of West Springfield go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bertera Subaru of West Springfield

Subaru and Bertera Subaru of West Springfield believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Partnering to support the Make-A-Wish mission - Heather D

We’re honored to be celebrating our eighth year as Hometown Charity of Bertera Subaru of West Springfield for the Subaru Share the Love Event! The dealership staff and its customers have inspired us with their outstanding generosity and commitment to help grant wishes for children with critical illnesses. Over the past seven years, the $389,078 raised through the campaign has enabled 38 local children to feel greater hope and renewed joy and resiliency in the face of life-threatening medical conditions. From wishes to meet favorite celebrities, to have room redecorations, musical instruments, puppies, camper trailers, gaming computers, playsets, and more, we’re so grateful to the Bertera Subaru team and its customers for truly helping to transform children’s lives through the power of a wish!

Make-A-Wish Massachusetts And Rhode Island
Partnering to support the Make-A-Wish mission

Helping friends of the Homeless - Allison W

Thank you Bertera Subaru for helping keep our guests warm. Friends of the Homeless guest will have another source of warmth this season thanks to Bertera Subaru. Sheyanne the Love Promise coordinator and her co-worker Jonathan donated 3 large boxes of blankets just before the cooler season hit. Clinical & Support Options’ Friends of the Homeless (FOH) program is much more than an emergency shelter. While FOH does provide a warm bed and hot shower to more than 1,000 individual men and women (18 years and older) each year, it also assigns case workers to each guest. Case workers help FOH guests find work and permanent homes, navigate state and federal assistance programs and, of course, access behavioral and mental health supports. CSO’s Friends of the Homeless prepares and serves three community meals each and every day — 365 days a year — to anyone needing food. Our fully licensed kitchen serves over 150,000 meals a year. It is wonderful having Bertera Subaru as a community partner.

Clinical and Support Options
Helping friends of the Homeless

Bertera Subaru helps give pets find new homes - Lindsay D

Bertera Subaru helped pets at Second Chance Animal Services start a new life. 102 pets were adopted at Second Chance during the Subaru Loves Pets month. We are so grateful for the help and support especially to the underdogs (and cats) who need a new home. Many of our "underdogs" this year were seniors who tend to take a little longer to find their furever home. These pets steal the hearts of all of the staff and it's especially heartwarming when they steal the hearts of others and find their new family. One such pet, a 12 year old Coonhound Mix named Wendell also found his furever home. He is a sweet older gentleman who was at the shelter through no fault of his own. He loved being outside to enjoy all the good smells. He always found ways to get extra pets and loved to spend time with anyone who would visit. Another is Maggie, a deaf Shih Tzu mix who found her furever family during October.

Second Chance Animal Services
Bertera Subaru helps give pets find new homes

Make a dogs day at Second Chance- Lindsay D - Lindsay D

Bertera Subaru of West Springfield partnered with Second Chance Animal Services for the "Make a Dogs Day" event. They did so much more than that! These pets not only had a great day, but they found love and a new home to enjoy for all of their days! We love that Subaru loves the "underdogs" and cats too. The support and love is felt way beyond just those that went home during the event. We couldn't be happier to have their support. Thank you Bertera Subaru for strengthening our community!

Second Chance Animal Services
Make a dogs day at Second Chance- Lindsay D

Thank You - Susan C

Walking into Bertera Subaru during their Subaru Share the love event was nothing short of amazing. I picked the best time to purchase a new car! Not only did I get to enjoy their Holiday Party with the kids during my purchase the best part was donating to Make a Wish Ma & RI just from buying a new car! The Showroom was full of laughs &smiles the entire time we were there ! Thank you so Much Bertera Subaru ! -Susan C

Thank You

subaru loves learning - Paige S

During the month of October Bertera Subaru in West Springfield delivered 150 Science books to our School for their Subaru Loves Learning Event.They kept in touch with us during the event and delivered nothing but smiles and a true eagerness to learn! Our students were so excited to listen to Shawn Sullivan talk about the importance of doing good in school.We couldn't be more grateful for Bertera Subaru in West Springfield -Fairview Veterans Memorial Elementary School

subaru loves learning

Teaching our Youth¦Red Gate Farm - Sebastian L

During the month of May, our young friends at Bowles Elementary in Springfield headed to the Red Gate Farm for the second year in a row. At the farm, the students sponsored by Bertera Subaru learned the essentials of survival. They cooked their own meals, cleaned their own messes, and prepared for every day's festivities as if they were farm hands themselves. Providing our youth with the information and tools they need to make educated decisions is what's truly important to us. Our partnership with the Red Gate Farm has shown its value time and time again and we look forward to participating again next year.

Red Gate Farm
Teaching our Youth¦Red Gate Farm

Keeping Friends Warm¦Bertera Subaru Loves to Care - Sebastian L

On July 20, 2018, a team from Bertera Subaru stopped at the Mercy Medical Sister Caritas Cancer Center. They came with a number of team members hauling boxes into the lobby. To everyone's surprise, these boxes were filled to the brim with warm blankets for the cancer patients in their center. Chemotherapy causes many patients to feel cold even when the building is at a comfortable 75 degrees. The folks from Bertera began unloading one of the boxes and began handing out cards with words of encouragement from their very own customers. Some of the cards even had messages and drawings from children who visited their showroom. This small token of compassion goes a long way. Bringing smiles to not just one but many of the patients at Mercy Hospital is what the Subaru Loves to Care promise is all about! Thank you to Bertera Subaru of West Springfield and Mercy's Sister Caritas Cancer Center for all they're doing to make our community better.

Keeping Friends Warm¦Bertera Subaru Loves to Care

Subaru Loves Learning¦Bertera & Philip G. Coburn - Sebastian L

During the month of August Bertera Subaru of West Springfield and The Philip G. Coburn Elementary School partnered up to provide one-hundred fifty new books and numerous school supplies to the children enrolled at Philip G. Coburn, The Springfield JCC Early Learning Center, and The Agawam Robinson Park School Kindergarten class. Here at Bertera, we know our future lies in the next generation’s hands. Together all of us can ensure every student has the same chances available to them in school. Together we can provide students and teachers with the tools and supplies they need to learn and teach effectively and efficiently. On Friday, September 8th Holly, Dan, and Sebastian traveled over to Philip G. Coburn Elementary School to drop off the donation of one-hundred fifty new books to the students. During their visit, they had a chance to learn more about the school and students. They were very impressed with the programs the school had in place and they were pretty excited to learn Coburn has a new building in the works as well! This may be the start of something great with Bertera Subaru of West Springfield and The Philip G. Coburn Elementary School. Let’s continue to work together to ensure our students have the best possible chances in everything they do!

Philip G. Coburn Elementary School
Subaru Loves Learning¦Bertera & Philip G. Coburn

Subaru Connects City Youth to Agriculture - Jake K

This past May, forty-five students from Samuel Bowles School, a Springfield Public School, participated in a three-day overnight trip to Red Gate Farm, a non-profit education farm in Ashfield, Massachusetts. Our mission is to grow kids who are hard-working, confident, and kind, and the Farm is the perfect place to help instill these values. Surrounded by the beauty of wilderness, hills and pastures, students learn new skills, overcome challenges and work together. The moment they stepped off their bus, these students were given the responsibility of taking care of the farm. Through hands-on activities like gardening, caring for farm animals, working on forest trails, and camping out under the stars, students learned how to nurture the land and animals, and turn food from the garden into home cooked meals. Springfield students live in an urban setting that is distant from agriculture, local sources of food and the wilderness. For the majority of students, their visit to Red Gate Farm was their first experience outside of the city and their first time on a farm. Most students come from economically disadvantaged families, and funding support from Bertera Subaru helped make this program possible for all students to participate. We at Red Gate Farm are grateful for Subaru’s support in giving these youngsters this unique experience!

Red Gate Farm
Subaru Connects City Youth to Agriculture