What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Bertera Subaru of West Springfield dedicated locally to the Love Promise?

Bertera Subaru's Love Promise can be seen in various partnerships with charities and non-profits in West Springfield. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We will never stop Sharing the Love and that is our Love Promise.

Dakin Humane Society, Thomas J O'Connor Animal Control & Adoption Center
National Wildlife Federation
West Springfield Public Library, West Springfield Public Schools, Philip G Coburn elementary school
Toys 4 Tots
Baystate Children's Hosptial
 Subaru Love Promise Heart

Love Promise Stories from Bertera Subaru of West Springfield

Subaru and Bertera Subaru of West Springfield believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a dogs day at Second Chance- Lindsay D  –  Lindsay D

Bertera Subaru of West Springfield partnered with Second Chance Animal Services for the "Make a Dogs Day" event. They did so much more than that! These pets not only had a great day, but they found love and a new home to enjoy for all of their days! We love that Subaru loves the "underdogs" and cats too. The support and love is felt way beyond just those that went home during the event. We couldn't be happier to have their support. Thank you Bertera Subaru for strengthening our community!

Thank You  –  Susan C

Walking into Bertera Subaru during their Subaru Share the love event was nothing short of amazing. I picked the best time to purchase a new car! Not only did I get to enjoy their Holiday Party with the kids during my purchase the best part was donating to Make a Wish Ma & RI just from buying a new car! The Showroom was full of laughs &smiles the entire time we were there ! Thank you so Much Bertera Subaru ! -Susan C

subaru loves learning  –  Paige S

During the month of October Bertera Subaru in West Springfield delivered 150 Science books to our School for their Subaru Loves Learning Event.They kept in touch with us during the event and delivered nothing but smiles and a true eagerness to learn! Our students were so excited to listen to Shawn Sullivan talk about the importance of doing good in school.We couldn't be more grateful for Bertera Subaru in West Springfield -Fairview Veterans Memorial Elementary School

Teaching our Youth¦Red Gate Farm  –  Sebastian L

During the month of May, our young friends at Bowles Elementary in Springfield headed to the Red Gate Farm for the second year in a row. At the farm, the students sponsored by Bertera Subaru learned the essentials of survival. They cooked their own meals, cleaned their own messes, and prepared for every day's festivities as if they were farm hands themselves. Providing our youth with the information and tools they need to make educated decisions is what's truly important to us. Our partnership with the Red Gate Farm has shown its value time and time again and we look forward to participating again next year.

Keeping Friends Warm¦Bertera Subaru Loves to Care  –  Sebastian L

On July 20, 2018, a team from Bertera Subaru stopped at the Mercy Medical Sister Caritas Cancer Center. They came with a number of team members hauling boxes into the lobby. To everyone's surprise, these boxes were filled to the brim with warm blankets for the cancer patients in their center. Chemotherapy causes many patients to feel cold even when the building is at a comfortable 75 degrees. The folks from Bertera began unloading one of the boxes and began handing out cards with words of encouragement from their very own customers. Some of the cards even had messages and drawings from children who visited their showroom. This small token of compassion goes a long way. Bringing smiles to not just one but many of the patients at Mercy Hospital is what the Subaru Loves to Care promise is all about! Thank you to Bertera Subaru of West Springfield and Mercy's Sister Caritas Cancer Center for all they're doing to make our community better.

Subaru Loves Learning¦Bertera & Philip G. Coburn  –  Sebastian L

During the month of August Bertera Subaru of West Springfield and The Philip G. Coburn Elementary School partnered up to provide one-hundred fifty new books and numerous school supplies to the children enrolled at Philip G. Coburn, The Springfield JCC Early Learning Center, and The Agawam Robinson Park School Kindergarten class. Here at Bertera, we know our future lies in the next generation’s hands. Together all of us can ensure every student has the same chances available to them in school. Together we can provide students and teachers with the tools and supplies they need to learn and teach effectively and efficiently. On Friday, September 8th Holly, Dan, and Sebastian traveled over to Philip G. Coburn Elementary School to drop off the donation of one-hundred fifty new books to the students. During their visit, they had a chance to learn more about the school and students. They were very impressed with the programs the school had in place and they were pretty excited to learn Coburn has a new building in the works as well! This may be the start of something great with Bertera Subaru of West Springfield and The Philip G. Coburn Elementary School. Let’s continue to work together to ensure our students have the best possible chances in everything they do!

Subaru Connects City Youth to Agriculture  –  Jake K

This past May, forty-five students from Samuel Bowles School, a Springfield Public School, participated in a three-day overnight trip to Red Gate Farm, a non-profit education farm in Ashfield, Massachusetts. Our mission is to grow kids who are hard-working, confident, and kind, and the Farm is the perfect place to help instill these values. Surrounded by the beauty of wilderness, hills and pastures, students learn new skills, overcome challenges and work together. The moment they stepped off their bus, these students were given the responsibility of taking care of the farm. Through hands-on activities like gardening, caring for farm animals, working on forest trails, and camping out under the stars, students learned how to nurture the land and animals, and turn food from the garden into home cooked meals. Springfield students live in an urban setting that is distant from agriculture, local sources of food and the wilderness. For the majority of students, their visit to Red Gate Farm was their first experience outside of the city and their first time on a farm. Most students come from economically disadvantaged families, and funding support from Bertera Subaru helped make this program possible for all students to participate. We at Red Gate Farm are grateful for Subaru’s support in giving these youngsters this unique experience!

Thank You for Spreading Love and Hope  –  Amy H

The team at Bertera Subaru delivered blankets and craft kits to Mercy Medical Oncology Services in Springfield MA in partnership with the Leukemia and Lymphoma Society as part of the Subaru Love Promise program. Thank you to the Bertera team for the messages of hope, warm blankets, and art supplies that are sure to brighten up the faces of those undergoing treatment for cancer.

Bertera Subaru's Make-A-Wish Check Presentation!  –  Sebastian L

On April 12th we invited all our friends and family into our dealership to celebrate this year's success with The Make-A-Wish Foundation of Massachusetts and Rhode Island. Some of the children we worked with in the past stopped by to enjoy some refreshments, music, and games. We're so grateful to be able to grant wishes as well as support a wonderful cause. We couldn't have done it without our friends at The Make-A-Wish Chapter of Massachusetts and Rhode Island and our loyal customers. We were able to donate $68,295 this year and over $160,000 over the last three years. Join us next year and help us reach that goal of $200,000!

The Springfield Rescue Mission Coat Drive!  –  Sebastian L

Before the snow started falling we decided to partner up with The Springfield Rescue mission and our sister store Bertera Fiat to create a Coat Drive for the residents at The Springfield Rescue Mission. We collected over 100 gently used coats for men, women, and children and even filled up an entire FIAT with the coats. At the end of the drive, The Springfield Rescue Mission collected the coats and invited us for a tour of their new facility. The work this organization is performing is unlike any other. We completely support The Springfield Rescue Mission in all of their endeavors and we look forward to participating in any future events.

Pack an Outback Toy Drive at Bertera!  –  Sebastian L

On December 14th we were happily joined by Make-A-Wish of Massachusetts and Rhode Island to help celebrate Abigail’s Wish! Of course, her wish is to ride a unicorn, so how could we really resist? Much to our surprise, we were joined by a few of our past Wish Kids. We had a blast packing our Outback full of toys and sharing the holiday cheer. We love working with the wish kids and the Make-A-Wish Foundation. We are so blessed to be able to work with these children and to be able to make their wishes a reality. It’s a heartwarming experience that really gets us into the holiday spirit.