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We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
What is the Subaru Love Promise Community Commitment?
At Bertera Subaru of West Springfield, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bertera Subaru of West Springfield dedicated locally to the Love Promise?
Bertera Subaru's Love Promise can be seen in various partnerships with charities and non-profits in West Springfield. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We will never stop Sharing the Love and that is our Love Promise.
Second Chance Animal ShelterÂ
Brightwood Elementary SchoolÂ
Youth Villages, The Gray House
Baystate Health D
Love Promise Stories from Bertera Subaru of West Springfield
Subaru and Bertera Subaru of West Springfield believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Driving Warmth Forward: The Gray House and Bertera Subaru of West Springfield - Isabella B
Imagine facing the harsh New England winter without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness or urgent need situations across the country, this isn't just a story; it's their daily reality. Through their campaign, Subaru Loves to Help, Bertera Subaru of West Springfield is working to change that reality for children living in the Greater Springfield area. In partnership with Operation Warm®, a national nonprofit dedicated to helping children access the resources they need to thrive, Bertera Subaru of West Springfield stepped up to support local families in need. On January 28, 2026, Bertera Subaru donated 204 brand-new winter coats to The Gray House, helping ensure children within our community stay warm, protected, and dry during the coldest months of the year. The impact of this donation was felt immediately. One father came to The Gray House seeking a coat for his middle-school-aged son, who had been going to school wearing only a t-shirt because his family didn't have the means to purchase a winter coat after he had outgrown the one he had. Thanks to this partnership, he was able to find a coat that fit—offering his child not only warmth, but confidence and comfort. Moments like these remind us that a coat is more than just a piece of clothing; it supports a child's mental and emotional well-being and restores dignity to all during difficult times. The Gray House is deeply grateful to Bertera Subaru of West Springfield and Operation Warm for living out the Subaru Loves to Help mission. Together we are driving warmth forward—one coat, one child, and one family at a time.
Thank You for Supporting the 2025 Holiday Tour of Homes! - Victoria L
Bertera Subaru Supported the West Springfield Boys & Girls Club's 2025 Holiday Tour of Homes as a Gold Sponsor! With your help, the Holiday Tour of Homes and Craft & Vendor Fair raised over $44,000 towards continuing the Club's life-changing programs and providing financial aid to families in need!
Westfield River Valley Det 141 Marine Corps League Golf Tournament - Westfield River Valley Det 141 M
Thank you for your support to the Westfield River Valley Det 141 Marine Corps League
Furrever Grateful - Lindsay D
We are proud to partner with Bertera Subaru for their Subaru loves pets event every year. It is always an amazing day filled with prospective adopters and hope for new beginnings for our shelter pets. The staff is so welcoming to our homeless shelter pets, and they take pride in helping to find them forever homes.
THANK YOU FROM LLS, BERTERA SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 26th, Bertera Subaru personally delivered these items to D’Amour Center for Cancer Care at Baystate Health. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Bertera Subaru Supports Summer Scholarships at the West Springfield Boys & Girls Club - Victoria L
Bertera Subaru's Support of the 2025 Golf "Fore" Our Kids Tournament as a Silver Sponsor helped to raise over $119,000 towards summer programming and financial aid for youth at the West Springfield Boys & Girls Club
Bertera Subaru Keeps Kids Cozy with Youth Villages and Operation Warm - Tara P
Subaru is proud to support Youth Villages by partnering with Operation Warm to provide brand-new coats to children in need. Through this initiative, Subaru helps ensure that youth served by Youth Villages feel valued, supported, and warm during the colder months—because every child deserves the comfort of a coat and the confidence it brings. This partnership reflects Subaru's ongoing commitment to caring for communities and making a meaningful impact, one warm coat at a time.
The generosity just keeps going! - Nancy T
On July 2nd, we proudly presented a $56,000 check to The Gray House as part of the Subaru Share the Love Event. The Gray House was selected as our Hometown Charity, making them eligible to receive a portion of every Subaru sold or leased during the campaign. A particularly touching moment came when the winner of our holiday raffle — a $350 gift card — chose to donate it back in support of the local community. Their selfless act inspired us to keep the momentum going. 📦 New Donation Drive – Now Through July 31st Motivated by this generosity, we’ve launched a new donation drive throughout the month of July. Details are available in our showroom, and we welcome everyone to participate and get involved. Stop by Bertera Subaru of West Springfield anytime through July 31st to contribute!
Bertera Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in West Springfield, this is a harsh reality. Helping others strengthens communities, which is why Bertera Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bertera Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Bertera Subaru donated 204 coats to Youth Villages - West Springfield, MA. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Fur-ever homes for pets at Second Chance - Lindsay D
Second Chance is grateful to Bertera Subaru for hosting an adoption event to help pets find the fur-ever homes! Pets enjoyed the field trip to meet potential families, and a family even drove over an hour to meet and adopt one of our pups! It was a great day had by all with lots of wags and wet doggie kisses! We look forward to coming back again!!
