Bertera Subaru of West Springfield is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Bertera Subaru of West Springfield, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bertera Subaru of West Springfield dedicated locally to the Love Promise?
Bertera Subaru's Love Promise can be seen in various partnerships with charities and non-profits in West Springfield. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. We will never stop Sharing the Love and that is our Love Promise.
Thomas J O'Connor Animal Control & Adoption Center
Gerena Community School
The Gray House
Sister Caritas Cancer Center at Mercy Medical Center
Love Promise Stories from Bertera Subaru of West Springfield
Subaru and Bertera Subaru of West Springfield believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Hole in One at Swings for Seniors 3 Golf tournament car sponsored by Bertera Subaru West Springfield - Joanne B
This year's "Swings for Seniors 3" Golf Tournament was quite the event! The day began with 108 golfers registering, socializing, and then hitting the golf course for the day. The sun was shining, and despite it hiding and getting chilly for a while… golfers kept golfing and one of the most exciting events for a golfer happened. There were actually two (2) holes in one on the same hole!!! Everyone was very excited about all of this; how often do you see two holes in one on the same hole, on the same day?! Hole #15 was designated as the "Hole in One" for a new car sponsored by Bertera Subaru of West Springfield, and at one point John K. set up at the Senior Tees (111 yards from the hole) and got a hole in one. Unfortunately, the guidelines have a minimum yardage, so John wasn't able to claim the car but… a short time later, Bill W. set up at the men's tees (184 yards from the hole) and YES, a hole in one! He did qualify and won the car!!! After golf, everyone enjoyed a wonderful buffet dinner, socializing, and hearing who won for the Men's, Women's and Mixed teams, closest to the pin, longest drive and closest to the line. The golfers then checked to see if they may have won any of the 116 prizes that were up for grabs. Everyone seemed to have a wonderful time and we are thankful for that! As the saying goes, "it takes a village" to put on a successful golf tournament, and everyone in the village contributed to the success of the day. The GRAND TOTAL raised is $11,836.26 – UPDATED GRAND TOTAL $12,721.26 The "Swings for Seniors 3" Golf Committee is humbled by your support of the event, your sponsorship, donations, participation, and volunteering. The proceeds from your generosity will help keep the senior transportation program going, along with other programs for seniors who need assistance. YOU ALL MADE IT HAPPEN!!! THANK YOU!!
Thank You for Supporting the Golf "Fore" Our Kids Tournament! - Victoria L
The West Springfield Boys & Girls Club wants to thank Bertera Subaru for supporting the 43rd Annual Golf "Fore" Our Kids Tournament as a Silver Sponsor. Due to your generosity, this year's tournament raised a record-breaking $122,760, with all proceeds supporting essential summer camperships and financial assistance for local families in need. Your investment is helping young people build confidence, discover new passions, and create lifelong memories. Thank you for making a lasting difference in the lives of the children and families we serve!
The Road to Hope: Fueling The Gray House Mission with Bertera Subaru - Isabella B
At The Gray House, our days are defined by the voices of our Springfield neighbors. We hear the laughter of our children in our after-school and summer youth program, the quiet determination of the adults learning English in our classrooms, and the soft signs of relief from individuals and families who visit our Market at Gray House. But behind those voices, we often hear the quiet question: How will we meet the growing needs of tomorrow? For the second year in a row, Bertera Subaru has stepped forward to answer that question for us. When a partner supports you once, it's a beautiful blessing, but when they return for another year, it becomes something much deeper. It becomes a lasting promise. Through their continued participation in the annual Subaru Share the Love Event, Bertera Subaru chose us as their hometown charity once again, driving hope straight to our doorstep with a monumental $39,188.34 financial contribution and an additional $1,000 donation of essential food and household items. By combining long-term financial support with immediate, tangible resources, Bertera Subaru has helped us address both our future stability and the urgent crises our neighbors face every day. Their financial contribution acts as the vital foundation for our daily mission. It helps us keep our doors open, sustain our core programs, and provide a stable environment where families can access the resources they need to transition from crisis to stability. Whether we are supporting our educational initiatives, powering our neighborhood outreach, or expanding our capability to help those in need, this generous gift ensures that help is always available. On the flip side, while program funding secures our future, families walk through our doors every day looking for the basic necessities of life, the simple, everyday essentials that tight budgets can't always cover. Recognizing this, the Bertera Subaru team went a step further, arriving at our doorstep with critical food and household items to instantly restock our shelves and provide immediate comfort to families in need. Sometimes, the greatest relief comes in the simplest packages. Handing a neighbor the basic everyday essentials they were struggling to afford changes everything. It tells them they are not alone, and that their community truly cares. To us, Bertera Subaru is so much more than a local dealership; they are an integral part of our Gray House family. By choosing to "Share the Love" with us again, their leadership and staff have shown our community what true, enduring corporate compassion looks like. Because of their continued trust and generosity, our shelves remain stocked, our programs remain open, and our neighbors are greeted with dignity and hope. From the bottom of our hearts, and on behalf of every family we serve: Thank you, Bertera Subaru, for believing in our story, sticking by our side, and helping us write our brightest chapter yet.
Thank You for Your Sponsorship to the Whoopie Pie Waddle! - Michela S
At Compass Recovery, we know that meaningful community partnerships are essential to changing lives. That's why we are incredibly grateful for the support of Bertera Subaru of West Springfield, whose sponsorship of the 2026 Whoopie Pie Waddle at Forest Park helped make this year's event a tremendous success. The Whoopie Pie Waddle is more than a fun community event—it is an opportunity to bring people together in support of recovery, hope, and healing. Thanks to partners like Bertera Subaru, we are able to raise awareness about substance use recovery while generating vital resources that help individuals and families throughout Western Massachusetts. From the very beginning, the team at Bertera Subaru demonstrated that their commitment extended beyond financial support. Their employees showed up, engaged with participants, celebrated our mission, and helped create an atmosphere of encouragement and community. Their presence reinforced what the Subaru Love Promise is all about—caring for the communities where we live and work. As a local business, Bertera Subaru understands that investing in community organizations creates a lasting impact. Their willingness to support Compass Recovery allows us to continue expanding programs that provide hope, connection, and recovery services for individuals facing addiction and the challenges that come with it. Partnerships like this remind us that recovery is not achieved alone. It takes businesses, nonprofits, volunteers, and community members working together toward a common goal. Bertera Subaru's generosity and enthusiasm helped make the 2026 Whoopie Pie Waddle a memorable day for everyone involved, while helping us continue our mission of restoring lives and strengthening families. We are honored to have Bertera Subaru standing beside us as a community partner. Their commitment to giving back reflects the very best of the Subaru Love Promise, and we are grateful for their continued investment in the health and well-being of our community. On behalf of everyone at Compass Recovery, thank you, Bertera Subaru, for helping us create hope, inspire change, and remind those in recovery that they are never alone.
Bertera Subaru and Blood Cancer United Deliver Hope to Sister Caritas Cancer Center - Julia D
On Wednesday, June 17, the Blood Cancer United New England Chapter, in partnership with Bertera Subaru of West Springfield, had the privilege of delivering 80 blankets, 30 patient care kits, and several heartfelt messages of hope to the Sister Caritas Cancer Center as part of the Subaru Loves to Care initiative. What stood out most was the genuine passion of the Bertera Subaru team. Stephen, Mike, Sheyanne, and Conor took time to connect with the Sister Caritas staff, sharing the meaning behind the Loves to Care initiative and expressing sincere gratitude for the opportunity to support patients. Their thoughtfulness was evident in every detail—from carefully delivering each item to ensuring the safety and cleanliness of the blankets for immunocompromised patients. Their compassion truly brought the spirit of the program to life. The Sister Caritas team was deeply appreciative of the care, intention, and generosity behind the donation. They were especially moved by the messages of hope, which will be shared with patients to provide comfort and encouragement during treatment. Thank you to everyone at Bertera Subaru and Sister Caritas Cancer Center for a meaningful day and for your continued commitment to supporting Blood Cancer United's mission to end blood cancer and improve the lives of patients and their families.
Incredible Betera Subaru Dealership - Gualter P
Betera Subaru is all about sharing the Love Dealership. Among the elements to a great community event, sponsorship and support from local dealreship is key. Not just the monetary contributions but more importantly the clear message that the Betera Subaru business and its employees have a vested interest in the people who make up their local community. We here at the Chicopee Queer Consortium have found in West Springfield Bertera Subaru one of those businesses. Their unwavering support this year went a long way to helping not only our Chicopee Pride event be as successful as it was but let our community members know this is a business they can support in the same way. We look forward to partnering again with them next year and in the future for all that we do. Thank You, Chicopee Queer Consortium
Thank You for Supporting Flutes & Flavors! - Victoria L
On Friday, March 27th, more than 300 community members came together at Flutes & Flavors 2026 for a night of fabulous fun, movie magic, and incredible IMPACT! In 2025, the West Springfield Boys & Girls Club served 623 members across five sites in West Springfield, employed 55 dedicated staff members, enrolled 66 teens in evening Drop-In and Open Gym programs, and provided $117,969 in financial aid and scholarships. This ensures that every child in our community has access to high-quality before and after-school care, mentorship, trusted adult connections, and opportunities that open doors for the future, regardless of their family's financial situation. None of this would be possible without the funds raised from events like Flutes & Flavors - and Flutes & Flavors would not have been possible without support from Bertera Subaru. So on behalf of the Club, our staff, our Board of Trustees, and especially the kids and families we serve - Thank you!
Driving Warmth Forward: The Gray House and Bertera Subaru of West Springfield - Isabella B
Imagine facing the harsh New England winter without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness or urgent need situations across the country, this isn't just a story; it's their daily reality. Through their campaign, Subaru Loves to Help, Bertera Subaru of West Springfield is working to change that reality for children living in the Greater Springfield area. In partnership with Operation Warm®, a national nonprofit dedicated to helping children access the resources they need to thrive, Bertera Subaru of West Springfield stepped up to support local families in need. On January 28, 2026, Bertera Subaru donated 204 brand-new winter coats to The Gray House, helping ensure children within our community stay warm, protected, and dry during the coldest months of the year. The impact of this donation was felt immediately. One father came to The Gray House seeking a coat for his middle-school-aged son, who had been going to school wearing only a t-shirt because his family didn't have the means to purchase a winter coat after he had outgrown the one he had. Thanks to this partnership, he was able to find a coat that fit—offering his child not only warmth, but confidence and comfort. Moments like these remind us that a coat is more than just a piece of clothing; it supports a child's mental and emotional well-being and restores dignity to all during difficult times. The Gray House is deeply grateful to Bertera Subaru of West Springfield and Operation Warm for living out the Subaru Loves to Help mission. Together we are driving warmth forward—one coat, one child, and one family at a time.
Thank You for Supporting the 2025 Holiday Tour of Homes! - Victoria L
Bertera Subaru Supported the West Springfield Boys & Girls Club's 2025 Holiday Tour of Homes as a Gold Sponsor! With your help, the Holiday Tour of Homes and Craft & Vendor Fair raised over $44,000 towards continuing the Club's life-changing programs and providing financial aid to families in need!
Westfield River Valley Det 141 Marine Corps League Golf Tournament - Westfield River Valley Det 141 M
Thank you for your support to the Westfield River Valley Det 141 Marine Corps League
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