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About Bertera Subaru: Your Trusted Subaru Dealer in Springfield, MA 🚗
Our Journey: Driving Excellence Since 1973 🏆
Welcome to Bertera Subaru of West Springfield, your trusted Subaru dealership proudly serving drivers across Western Massachusetts. Since opening our doors in 1973, we've grown from a small family-owned showroom into a cornerstone of the community. For more than five decades, it's been our honor to provide Springfield, West Springfield, Chicopee, Westfield, and beyond with quality Subaru vehicles and exceptional service.
Our History
Bertera Subaru of West Springfield was founded in 1973 by brothers Aldo and Robert Bertera, who introduced the Subaru brand to the region by attaching a modest showroom to their family's Texaco gas station. As the dealership grew, it moved in 1980 to its current home on Riverdale Street, where it continues to thrive today. Built on Aldo's vision of offering quality vehicles with superior customer care, Bertera Subaru remains committed to carrying on that legacy.
Our Mission: Driving Your Dreams 🌟
At Bertera Subaru, our mission is simple: to provide our customers with the best possible car-buying and ownership experience. We believe in:
- Integrity in every interaction
- Exceptional customer service
- Community engagement
- Environmental responsibility
- Continuous improvement
Customer Service: Our Top Priority 🤝
We understand that buying a car is a significant decision, and we're committed to making it as smooth and enjoyable as possible. Our friendly and knowledgeable staff is here to guide you through every step of the process, from browsing our extensive new Subaru inventory to finalizing your purchase and beyond.
What Sets Us Apart 🌟
- Award-winning dealership: Recognized for excellence in customer satisfaction
- Transparent pricing and no-pressure sales approach
- Comprehensive service department with certified Subaru technicians
- Convenient trade-in program
- Flexible financing options to suit every budget
Our Inventory: Something for Every Driver 🚙
Whether you're looking for a rugged Outback, a versatile Forester, or an eco-friendly Solterra, we've got you covered. Our inventory includes:
- A wide range of new Subaru models
- Quality pre-owned vehicles
- Certified Pre-Owned Subarus
Service and Financing: Comprehensive Care 🔧💰
Our commitment to you doesn't end with your purchase. We offer:
- State-of-the-art service center with factory-trained technicians
- Genuine Subaru parts and accessories
- Flexible financing options and special offers
- Regular maintenance and repair services
Service and Financing: Comprehensive Care 🔧💰
Our commitment to you doesn't end with your purchase. We offer:
- State-of-the-art service center with factory-trained technicians
- Genuine Subaru parts and accessories
- Flexible financing options and special offers
- Regular maintenance and repair services
Subaru Love Promise: Giving Back to Our Community ❤️
As proud participants in the Subaru Love Promise, we're dedicated to making a positive impact in our community. Our initiatives include:
- Supporting local charities and non-profits
- Participating in Subaru Loves to Help events
- Promoting environmental sustainability through Subaru Loves the Earth
- Sponsoring local sports teams and community events
Green Initiatives: Driving Towards a Sustainable Future 🌿
We're committed to reducing our environmental footprint through:
- Promoting fuel-efficient and electric Subaru models
- Implementing recycling programs in our dealership
- Using energy-efficient lighting and equipment
- Participating in local conservation efforts
Community Events and Partnerships 🤝
We love being an active part of the Springfield community. Look out for us at:
- Local farmers markets
- Charity runs and walks
- School fundraisers
- Pet adoption events
Making Wishes Come True! - Peg W
Thank you to Bertera Subaru of West Springfield for choosing Make-A-Wish Massachusetts and Rhode Island as their Hometown Charity for the Share the Love Event for the past decade and helping us grant over 50 wishes over the years! The dealership's new facility is beautiful and a perfect place to help make wishes come true. Thank you for all you do to help grant wishes to our local kids!
Visit Us Today! 🏠
We invite you to experience the Bertera Subaru difference for yourself. Whether you're in the market for a new Subaru, need service for your current vehicle, or just want to learn more about our community initiatives, we're here for you.
Visit our showroom in Springfield, MA, or contact us to schedule a test drive. Let's embark on your Subaru journey together! 🚗💨
Bertera Subaru of West Springfield
499 Riverdale St
West Springfield, MA 01089
- Sales: (413) 342-5117
- Service: (413) 342-0945
- Parts: (413) 342-0930
