Meet Our Teams
At Bertera Subaru of West Springfield, our team is proud to serve drivers from West Springfield, Springfield, Chicopee, Holyoke, Agawam, and across Western Massachusetts with a customer-first approach to car buying and service. As part of the Bertera Auto Group, we've been helping drivers throughout the region for more than 50 years, building lasting relationships through exceptional customer care and trusted automotive expertise.
Whether you're shopping for a new Subaru, exploring certified pre-owned vehicles, or visiting for expert Subaru service and maintenance, our experienced staff is here to guide you every step of the way. Each member of our team is committed to delivering a transparent, stress-free experience backed by deep product knowledge and a passion for helping our local community.
Get to know the people behind your trusted Subaru dealership in West Springfield, MA, from our sales professionals and finance specialists to our certified Subaru service technicians. We're here to help you find the right vehicle, keep it running its best, and provide the personalized experience that has made Bertera a trusted name in Western Massachusetts for over five decades.
Subaru Sales Team in West Springfield, MA
Our Subaru sales team is here to help you find the perfect vehicle for your lifestyle and budget. From the latest Subaru models like the Outback, Forester, and Crosstrek to quality pre-owned vehicles, our team provides expert guidance, transparent pricing, and a no-pressure experience.
If you're searching for a Subaru dealer near Springfield or Chicopee, our sales professionals are ready to assist with test drives, vehicle comparisons, and personalized recommendations.
John Bernard:
"Welcome to Bertera Subaru!" is the warm and friendly greeting you'll surely receive from John on your next visit to Bertera Subaru. With an infectious passion for our vehicles, John is surely an expert at all the amazing safety and technology features Subaru has to offer. John has been with us for over a decade and is a recipient of The Subaru Summit Award for Peak Performance in customer excellence!
Sheyenne Ferrara:
Meet Sheyenne, one of the most fun-loving, energetic, and knowledgeable Sales Consultants on the Team at Bertera Subaru. Sheyenne is also the Bertera Subaru Love Promise Coordinator, helping to organize our community and charitable events, and is a tremendous support in our continuing efforts to make Bertera Subaru an amazing place to work every day. Sheyenne has been with Bertera Subaru since 2019.
Otis:
Otis is an important member of the Bertera Subaru team and proudly serves as our unofficial Sales Recruitment Specialist! Known for his friendly personality, tail wags, and ability to brighten everyone's day, Otis helps create a welcoming atmosphere for both customers and employees alike. When he's not hard at work around the dealership, Otis enjoys treats, belly rubs, and making new friends throughout the West Springfield community.
Certified Subaru Service & Parts Team
Our factory-trained Subaru service technicians and parts specialists are dedicated to keeping your vehicle running at its best. Whether you need routine maintenance like oil changes and brake service or more advanced diagnostics and repairs, our team uses genuine Subaru parts and advanced tools to deliver reliable results.
Drivers from West Springfield, Holyoke, and Agawam trust our service team for expert care and convenient scheduling.
Conor Richter:
Product Expert and Love Encore Specialist
Questions about features on your Subaru? Conor is our extremely knowledgeable product expert, and Love Encore Specialist, here to help you get more familiar with all the features your Subaru has available! His upbeat energy and enthusiasm for all things Subaru will keep you engaged and excited to learn more about your vehicle. Conor is also the insanely talented drummer for "Just Go With It" Band! Check them out on the local live music scene!
Brian Barnes:
Shop Foreman and Quality Manager
Brian is the Shop Foreman and Quality Manager here at Bertera Subaru. Brian has been with Bertera Subaru for over five years. He has a passion for training and coaching our Service Team and takes great pride in mentoring our technicians to help them advance in their careers. Brian is both Subaru Mater Certified and ASE Certified, with over a decade of expertise in the profession.
Seth:
Service Advisor
Seth plays an important role in keeping our customers safely on the road. As a Service Advisor, he helps coordinate maintenance and repairs while ensuring every visit is efficient, transparent, and convenient. He takes pride in clearly communicating service needs and helping customers feel confident in the care of their vehicle. From routine maintenance to more complex repairs, Seth is here to make your service experience easy and reliable.
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Bertera Subaru of West Springfield
499 Riverdale St
West Springfield, MA 01089
- Sales: (413) 342-5117
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Meet Our Team – Frequently Asked Questions
No appointment is necessary, but scheduling ahead can help ensure a team member is available to assist you right away.
Yes, you can reach out to our team members by phone or email for personalized assistance.
We proudly serve drivers from West Springfield, Springfield, Chicopee, Holyoke, Agawam, and surrounding Western Massachusetts communities.
Our certified Subaru service advisors and technicians are available to help with maintenance, diagnostics, and repairs.
Yes, our finance specialists work with a variety of lenders to help drivers of all credit backgrounds secure financing.
Our team is committed to providing a friendly, transparent, and customer-first experience for drivers throughout West Springfield, Springfield, Chicopee, Holyoke, and surrounding Western Massachusetts communities. From sales and financing to certified Subaru service, our knowledgeable staff is here to help every step of the way.
Our knowledgeable service team is here to help answer questions about Subaru Express Service, routine maintenance, service scheduling, and genuine Subaru parts. Whether you need a quick oil change or tire rotation, our team is committed to providing fast, convenient, and professional Subaru care.
