Subaru Badge of Ownership
Show Your Subaru Pride at Bertera Subaru of West Springfield, MA
At Bertera Subaru of West Springfield, we know Subaru ownership is more than just driving. It's a lifestyle. That's why Subaru created the Badge of Ownership program, a unique and FREE way to celebrate your journey as a Subaru owner.
Whether you're driving your first Subaru or your tenth, this custom badge lets you showcase your loyalty, your passions, and what makes your Subaru experience truly yours.
What Is the Subaru Badge of Ownership?
The Subaru Badge of Ownership is a personalized emblem designed exclusively for Subaru owners. It displays:
- The number of Subaru vehicles you've owned
- Lifestyle icons that represent your hobbies and interests
From camping and hiking to pets and family, your badge tells your story wherever the road takes you.
Best of all, it's completely free from Subaru of America.
Customize Your Badge Your Way
Creating your badge is simple and fun. You'll be able to:
- Choose your ownership level badge (1st Subaru, 2nd Subaru, 10+, and more)
- Select up to five lifestyle icons that reflect your personality
- Build a badge that's as unique as your Subaru journey
With dozens of icons available, your badge becomes a true reflection of your lifestyle-whether you're exploring the outdoors, supporting causes, or traveling with your pets.
Who Can Get a Subaru Badge?
If you own a new, used, or Certified Pre-Owned Subaru, you're eligible!
All you need is:
- Your Vehicle Identification Number (VIN)
- Basic vehicle details
Once submitted, Subaru will ship your custom badge directly to your home.
Why Subaru Owners Love It
Subaru drivers are known for their loyalty, and the Badge of Ownership is a fun way to show it.
✔ Celebrate your Subaru journey
✔ Connect with other Subaru owners
✔ Personalize your vehicle
✔ Share what drives you
It's a small badge that tells a big story.
Get Your FREE Subaru Badge Today
Ready to show off your Subaru pride?
👉 Build your custom Subaru Badge of Ownership and have it shipped directly to you, for FREE.
Subaru Badge of Ownership – Frequently Asked Questions
No, Subaru badges do NOT negatively impact resale value.
These badges are:
- Small and lightweight
- Non-permanent and removable
- Designed to come off without damaging your vehicle’s paint
Because they’re removable, they typically have no impact on trade-in or resale value.
The standard Subaru Badge of Ownership is completely FREE.
- No purchase required beyond owning a Subaru
- Free customization
- Free shipping from Subaru of America
Occasionally, Subaru may offer limited-edition badges for a small fee, but standard badges remain free.
Anyone who owns a Subaru qualifies!
- New, used, or Certified Pre-Owned vehicles are eligible
- You just need your VIN (Vehicle Identification Number)
- Available to Subaru owners in the United States
You can customize your badge with:
- 1 ownership badge (based on how many Subarus you’ve owned)
- Up to 5 lifestyle icons (pets, camping, biking, and more)
It’s quick and easy:
- Each badge comes with adhesive backing
- Simply peel and stick onto your vehicle (typically rear hatch or trunk)
- No tools required
No, they are durable but removable.
- Designed to last for years
- Can be removed without damaging your paint when done properly
- Any leftover adhesive can be cleaned easilyÂ
Once ordered:
- Most badges arrive within 2–3 weeks
- Shipped directly to your home from Subaru of America
Not usually.
Removing and reapplying may reduce adhesion. However, you can always order a new badge for your next Subaru, still free.
Common placement areas include:
- Rear hatch or trunk
- Lower corner of the rear window
- Near existing Subaru emblems
There’s no wrong placement, your badge is all about personalization.
Subaru created the program to celebrate owner loyalty and lifestyle.
It’s a fun, free way to:
- Show how many Subarus you’ve owned
- Highlight your interests and hobbies
- Connect with the Subaru community
