Serving Holyoke MA

🚗 Bertera Subaru: Your Trusted Holyoke Subaru Destination


Welcome to Bertera Subaru, the preferred Subaru dealership proudly serving the Holyoke community and beyond.
Conveniently located just minutes from Holyoke's bustling city center, our dealership offers premium Subaru vehicles
and exceptional service to drivers throughout the Pioneer Valley. Whether you're commuting from the historic
Highlands neighborhood, shopping at the Holyoke Mall, or coming from near Mount Tom State Reservation, our 
convenient location makes finding your perfect Subaru easier than ever. 

Our dedicated sales team understands the specific driving needs of Holyoke residents, from navigating winter snow
to enjoying summer adventures in the Berkshires.

📞 Visit or Call Us Today

New Inventory | Used Vehicles | Certified Pre-Owned | Current Specials


Areas We Serve

📍 Serving These Local Communities:

Subaru Services Available: Holyoke MA

Bertera Subaru in West Springfield: Your Complete Subaru Service Destination 🚗 🔧

Experience top-tier Subaru service at Bertera Subaru near Holyoke! 🚗 We're conveniently located for residents of Agawam, Ludlow, and surrounding communities, offering a comprehensive suite of automotive maintenance and repair services. 

From routine oil changes and expert tire service, including efficient tire replacement, to dedicated brake inspections and reliable battery checks, our certified technicians ensure your Subaru runs optimally. Need quick service? Explore our Subaru Express Service options! Schedule your next service appointment today or get directions to our state-of-the-art service center. Your Subaru's longevity is our priority! 🛠️

Vehicle Repair Center

🔧Our dedicated Subaru Vehicle Repair Center is the premier destination for maintaining the unique performance and safety of your vehicle. From its signature Symmetrical All-Wheel Drive system to the advanced BOXER® engine, your Subaru requires specialized care. Our factory-trained and certified technicians use state-of-the-art diagnostic equipment and only install Genuine Subaru Parts, guaranteeing a perfect fit and preserving your car's integrity and resale value.

Whether you need routine maintenance like an oil change, complex brake repairs, or expert service on your EyeSight® Driver Assist Technology, you can trust our experts to keep your Subaru running like new. We provide the precision, expertise, and care your vehicle deserves. 🗓️ 

Subaru Parts & Accessories

Bertera Subaru Parts Department champions eco-friendly practices that keep Western MA drivers moving sustainably. From OEM Subaru parts and remanufactured components to a robust battery and oil recycling program, we minimize waste while maximizing performance. We use recycled packaging, offer green shipping options, and support hybrid/EV owners with responsible disposal protocols. 🍃

Planning a visit from East Longmeadow-near the Rotary-or Longmeadow by the Longmeadow Shops? Explore our Subaru service and parts center for expert guidance, shop the Subaru Parts eStore for convenient pickup, and check current parts promotions to save on sustainable maintenance. 🔧

Choose Bertera Subaru for green initiatives, energy-efficient operations, and quality parts that support a cleaner community. Your Subaru-and the planet-deserve it.


Auto Financing & Lease Offers

Bertera Subaru near Holyoke-steps from the Holyoke Mall at Ingleside and the I‑91 corridor-offers flexible Subaru financing, car loans, and competitive APR with fast auto loan pre-approval via our Secure Online Pre-Approval. 


Considering a lease buyout? Our Lease Buy-Out Program simplifies the process. Planning to trade? Maximize your trade-in value through the Guaranteed Trade-In Program, or get a quick estimate with the Sell My Car Tool. Drivers from Northampton and West Springfield, plus Downtown Holyoke and Elmwood, rely on our transparent terms and personalized plans for new and used car financing. 

Visit the Finance Center to tailor payments to your budget and get expert guidance every step of the way. 🚗💸

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Bertera Subaru: Driving Community Engagement in West Springfield 🚗


We believe in more than just delivering high-quality Subaru vehicles-we aim to make a meaningful impact on our community. From hosting exciting events to supporting local initiatives, we're proud to be a part of neighboring areas including Springfield, Agawam, and Holyoke.

Our commitment to the West Springfield neighborhood shines through our involvement in local events and outreach. Whether we're showcasing the latest cars at exciting gatherings or supporting community projects, Bertera Subaru is always here to make a difference. Interested in upcoming events? Explore them below:

  • West Springfield Car Shows: Events for auto enthusiasts to check out classic and modern vehicles.
  • Local Food Drive: Partnering with the Food Bank of Western Massachusetts to help support neighbors in 
    1. Bertera Subaru of West Springfield

      499 Riverdale St
      West Springfield, MA 01089

      • Sales: (413) 342-5117
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    Get in Touch

    • Contact our Sales Department at: (413) 342-5117
    • Monday9:00AM-7:00PM
    • Tuesday9:00AM-7:00PM
    • Wednesday9:00AM-7:00PM
    • Thursday9:00AM-7:00PM
    • Friday9:00AM-6:00PM
    • Saturday9:00AM-5:00PM
    • SundayClosed